AD dimensions
Canvas size is 15 wide by 7.5 high
All content that MUST be seen or read must be within the ‘Title Safe’ area,
which is a rectangle 14 wide by 6.5 high inside the canvas area.
Colors and background image should extend to edge of the canvas area.
Tech requirements:
Digital files:
Macintosh system —
Adobe Photoshop or Illustrator
300 dpi
Color mode — RGB
Black & White — Grayscale
Line Art — B& W bit map
scanned images cropped to exact size
pixilation on text, photos, logos, background etc., will not be accepted.
Finished ad for Magic Lantern can be provided on a disc or emailed to magiclantern@sunvalleynet.com
as PSD, JPEG (max. resolution files) or Quicktime movie
All content is subject to Magic Lantern Approval
We suggest the following:
Simplicity of design –Keep your message short and simple-this is about name and/or product identification.
Sheer size and vibrancy of color work to your advantage. Superfluous information turns the viewer away from your message.
no more than 3 photo elements per slide, must be in focus and have good lighting
extreme contrast works best — subtle gradations tend to get lost
15 words Maximum—use bold fonts where possible. Smaller delicate ones tend to get lost.
Voice over is not allowed — this not only adds cost, and is redundant.–background music is provided
If you do not already have your graphics or a graphic artist in mind. I recommend using Vickey Hansen Williams at Mountain Dreamworks (726-1692) for assistance with your advertising concept. She has an exceptional grasp on the nature of this particular type of advertising.