PRODUCTION GUIDLINES 2017-06-05T21:08:49+00:00

AD dimensions
Canvas size is 15 wide by 7.5 high
Safe area Graphic
All content that MUST be seen or read must be within the ‘Title Safe’ area,
which is a rectangle 14 wide by 6.5 high inside the canvas area.
Colors and background image should extend to edge of the canvas area.

Tech requirements:
Digital files:
Macintosh system —
Adobe Photoshop or Illustrator
300 dpi
Color mode — RGB
Black & White — Grayscale
Line Art — B& W bit map
scanned images cropped to exact size
pixilation on text, photos, logos, background etc., will not be accepted.

Finished ad for Magic Lantern can be provided on a disc or emailed to                                                                    
as PSD, JPEG (max. resolution files) or Quicktime movie

All content is subject to Magic Lantern Approval
We suggest the following:

Simplicity of design –Keep your message short and simple-this is about name and/or product identification.

Sheer size and vibrancy of color work to your  advantage.  Superfluous information turns the viewer away from your message.

no more than 3 photo elements per slide, must be in focus and have good lighting

extreme contrast works best — subtle gradations tend to get lost
15 words Maximum—use bold fonts where possible. Smaller delicate ones tend to get lost.

Voice over is not allowed — this not only adds cost, and is redundant.–background music is provided

If you do not already have your graphics or a graphic artist in mind. I recommend using Vickey Hansen Williams at Mountain Dreamworks (726-1692) for assistance with your advertising concept.  She has an exceptional grasp on the nature of this particular type of advertising.